Launched in 2013, Croft Collection is a sub brand within the homeware department. ‘Considered pieces made with integrity, in a restful palette of soft neutrals, inky blues and sorrel green’. The classic logo type and simple dotted border combined with product icons reminiscent of technical drawing help communicate quality and attention to detail within the product. The result is a sophisticated and classic identity used to reflect a simple range of quality homeware products.

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Deliverables

Brand Identity | Illustration | Photography Styling | Packaging Design | Style Guide