John Lewis & Partners has a strong history in fabric design and haberdashery. Taking inspiration from their rich heritage we came up with some unique textile prints to be sold as meterage and used across a variety of haberdashery products and packaging. We love making things so working for the iconic haberdashery department was a dream job for us.

www.johnlewis.com

Deliverables

Concept Development | Pattern Design | Print Management | Packaging Design | Colour Planning

Building on the strong John Lewis haberdashery tradition we created a heritage inspired range of packaging for their classic haberdashery products. We explored different variants of the JL Gill Sans font along with vintage colour palettes, utilitarian silhouettes of haberdashery tools and vintage borders to create this eclectic crafted range.

www.johnlewis.com

Deliverables

Graphic identity | Pattern design | Packaging design