John Lewis & PARTNERS - occasional Tableware
The packaging for the everyday tableware range was in need of a refresh to bring it in line with the new brand identity. With a wide range of tableware styles we created simplicity with natural photography and propping with soft background textures together with simple typography to create an understated range of quality products.
As well as designing the concept for the everyday tableware ranges we also worked on the statement/occasional ranges, where we used abstracted patterns from the product decoration in our designs to add pattern and colour.
Deliverables
Graphic Design | Packaging Design | Style Guide | Photography Styling